GFA expands in Thailand
Global Franchise Architects (GFA), the Swiss group of specialty food service brands, is set to spend over 500 million baht to double its sales in Thailand over the next five years.
Its food and beverage brands including Coffee World, Cream & Fudge Factory and New York 5th Avenue Deli are expected to have over 200 outlets by 2016, up from 83 last year.
The expansion in Thailand is part of a plan to double the company’s size to over 500 branches worldwide in 2016, up from last year’s 240.
“Thailand is our home market. It’s the global support centre for GFA in terms of store design, R&D and store development,” said chief executive Joseph Cherian.
GFA has six brands with more than 200 stores in Thailand, India, Indonesia, China, Bangladesh, Malaysia and the UAE.
The company has grown on a franchise basis except in Thailand and India, which are under its own investment.
GFA will spend 150 million baht this year, 50 million more than usual, to open 25 new specialty food service outlets.
Coffee World will be the main focus this year. Each store will create 25 jobs.
“We have seen rapid growth of shopping malls in Bangkok and upcountry this year,” said Mr Cherian.
As more people dine out, the company yesterday officially launched the Coffee World…
Full story from Bangkok Post at http://goo.gl/2PeCx
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