A cleverly constructed and designed packaging can bring in more customers. Your customers see your product packaging first and those who don’t know your brand will only use your packaging to decide whether or not to purchase your product. Whether it is a mailer, product, or shipping box, it has to look professional and on-brand.
Kinds of Custom Packaging
Below are your options in terms of custom packaging:
- Product boxes. These boxes can help you define your brand and keep it on top of the minds of your customers. They protect your product from damage and feature product information and branding elements that can help your customers with their buying decision.
- Shipping boxes. These boxes offer an opportunity to advertise your business. They can be printed inside and out in your brand colors, making it easier for customers to remember your brand after they have received their package.
- Mailer boxes. These beautiful and sturdy boxes are suitable as subscription boxes or promotional kits. They are commonly used for shipping small items such as stationery and jewelry or heftier items such as clothing. These boxes use corrugated cardboard and are ideal for stacking. Aside from protecting your products from damage, thick sheets of cardboard also act as a great canvas for your brand design.
Picking the Right Size of your Boxes
It is imperative to get your product safely from factory to story and to your customers’ place. Your packaging’ size determines the shipping cost and how the product will be perceived. Boxes that are too small can make your brand look cheap while those that are too big might not offer enough protection for their contents.
The size of the box you must pick depends on the size of your products and their sensitivity to damage. If you want to ship multiple products at once, you want to have on-hand boxes of various sizes. But, box manufacturing companies can custom-made your boxes to ensure they fit every product you want to ship. If you want to ship fragile items, choose a slightly bigger box and just add some padding for protection.
Choosing the Right Material
The packaging is the house of your product. It must be sturdy enough to protect it from damage and withstand shipping. If your product is made of glass or other flimsy material, you must use a corrugated cardboard box. If you need lightweight packaging, you can opt for cardstock.