Businesses are under constant pressure to offer the best possible customer experience, but at the same time, it is absolutely critical to prevent data breaches and protect privacy data. Customers may need customer to certain resources, and that’s exactly where customer identity and access management, or CIAM, comes in the picture. Just like IAM is used for managing internal users and digital identities, CIAM is critical for managing various external identities, including customers, suppliers and vendors. In this post, we are discussing more on customer identity and access management.
Understanding the relevance of CIAM
Every time a customer joins your company, their accounts and access rights have to be monitored. Offering digitized services is, of course necessary, for better interaction and consumer experience, but it is necessary to manage customer lifecycle. CIAM aids with that, by allowing businesses to capture and gather consumer data, while having a clear control on what customers have access to. CIAM tools are designed to offer a wide range of unique features, from MFA or multi-factor authentication, to other directory-related services, regardless of the platform used by the customer. CIAM can be delivered as-a-software, which can be integrated with cloud and on-premise solutions, or as-a-service.
Why does CIAM matter?
With increasing competitor, businesses have no choice but to focus on customer experience. The contemporary customer is spoilt for options and doesn’t mind shifting loyalties between brands, especially if the experience is not up to their expectations. However, consumers are also aware of what they share with various businesses, and they want to be sure that their data is being protected. With a customer identity and access management (CIAM) tool, you grant that assurance of security and also the promise of great experience. Customers are more likely to trust a company that has CIAM suite in place.
If your company hasn’t considered customer identity and access management on priority, it’s time to do it now. CIAM brings transparency within the organization and gives complete control and access to customers where required, so this is a win-win situation as far as access governance is concerned. It also allows your company to be remain compliant with necessary regulations.
Both CIAM and IAM tools are critical for businesses, and it’s necessary to use these suites to create an environment that is pro data-protection. Not to forget, this just gives a competitive edge to your company in many ways.